If your brand published a magazine, what would it write about? What topic areas could you own? What interests your customers? If 99.9% of the people on your list aren't ready to buy anything from you right now, how could you build trust with them instead? And how would you package your magazine for the email channel?
Answer these questions, and you've taken the first step towards breaking your brand's dependence on discount-driven email newsletters. Think about ways to deliver a hit of dopamine that rewards your subscriber for the investment they've made in opening your stuff. They'll be more likely to open next time.
Relentless discounts will bore your subscribers and eventually lead to apathy.
Epic, relevant, content creates habitual positive engagement that will increase your odds of winning the next sale when your customer is ready.
Did you know that Gmail's feedback loop doesn't report individual complaints publicly? Their FBL only provides aggregate metrics for high-volume senders. This means that the complaint metrics in your ESP don't include those generated by individual @gmail.com addresses. Set up Google Postmaster Tools, and you'll have more visibility into how Google measures your sending reputation.
We recently abandoned carts on 1,000 of the top direct to consumer eCommerce sites to study their approaches to abandoned cart email. After the research was complete, our designers curated 100 of their favorite examples in this swipe file.
We just shipped a new version of our Zapier integration. You'll need to use this link to access the beta. Zapier acts like glue for SaaS apps. Think, "When X happens in Rejoiner, do Y in Google Sheets." Or any of the other 1,500 apps that Zapier supports. Our new app enables you to trigger journeys, update customer profiles, sync opt-outs, new subscribers, and more.
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