Ground-truthed email marketing insight for DTC brands

For the last nine years, my team and I have grown the email channel for hundreds of DTC eCommerce brands. Our newsletter shares non-obvious, proprietary insight into what's working across our client portfolio.

Why subscribe?

Every day, we work to grow the email channel for clients like these 👉

Then, we share the byproduct of that work:

Proprietary ideas, tactics, and frameworks that will increase the odds of building a highly profitable email channel for your brand.

Previous editions

13 - Intent Layering
Earn your next open with intent layering, deliverability thread, analysis of our client's BFCM strategy
12 - Subscribe Intent
Intent-based segmentation, welcome series strategy/examples, email preference center best practices
11 - Dopamine Loops
Creating dopamine loops, brand indicators for message identification, perspectives on resends to non-openers
10 - Consistency
Consistency, how to avoid the promotions tab, the ultimate email production workflow, how to maximize newsletter ROI.
09 - Continuity
Post-click continuity, how to manage email subscribers acquired from co-branded contests, email deliverability guide.
08 - Remote
Building remote teams, eCommerce email marketing swipe file, eCommerce marketing segmentation strategy.
07 - Everyone Does Support
Everyone does support, repairing damaged sender reputation, eCommerce email marketing guide, how to use programmatic email validation.
06 - Benchmarks
The problem with industry benchmarks, when to sunset inactive subscribers, why double opt-in is the future.
05 - Debits and Credits
Build strong sender reputation, the state of Google AMP, effective win back emails, power exact match audiences on Facebook.
04 - Incrementality
Measure the incremental impact of your email marketing, birthday triggered email, results of studying the offer strategy of 1,000 DTC brands.
03 - Brands as Publishers
Brands as publishers, how to set up Google Postmaster Tools, our designers' curated abandoned cart email swipe file.
02 - Privacy
Evolving privacy regulations, CCPA for email marketers, how to use your email channel to power exact match audiences for Google Ads.
01 - Gray Friday
The future of Black Friday, how to send price drop emails, results of studying 1,000+ DTC brand's cart abandonment strategy.